Pipeline Leak Calculator

Enter your real funnel numbers to see exactly where revenue is escaping. The “Biggest Lever” insight ends the ‘where do we focus first’ argument.

Quick Benchmark Presets:

Projected Pipeline ARRBaseline

$6,858,432

Run-rate: $571,536/mo20.4 wins/mo

Uncaptured Revenue Leak90% of Capacity

$61,834,752/yr

Primary Bottleneck:MQL → SQL

Gain From +5pp FixUnlocked ARR

+$762,048/yr

Target Stage:SQL → Oppty

Funnel Conversion Sliders

Adjust stage conversion rates to test where your pipeline bleeds.

1,500 Total Inbound

Monthly Leads

Average Deal ACV ($)

Sales Cycle (Days)

🎯

MQL → SQLBenchmark: 15% - 25%

18%

1% LowLoss: $2,603,664/mo65% Peak

📋

SQL → OpptyBenchmark: 40% - 55%

45%

1% LowLoss: $698,544/mo65% Peak

💼

Oppty → ProposalBenchmark: 50% - 70%

60%

1% LowLoss: $381,024/mo80% Peak

🏆

Proposal → CloseBenchmark: 25% - 35%

28%

1% LowLoss: $1,469,664/mo65% Peak

Strategic Lever SimulationSimulate +5pp Conversion Improvement on SQL → Oppty

+5pp

0pp (Baseline)+5pp (Realistic Target)+15pp (Transformational)

Live Funnel Drop-off Stream

Calculated volume progressing through each phase.

Real-Time

🌐Top of Funnel (MQL)1.5k leads

100%

↓ 18% advance(1.2k drop off)

🎯Sales Accepted (SQL)⚠️ #1 REVENUE LEAK270 leads

18%

↓ 45% advance(149 drop off)

📋Pipeline Opportunity🚀 ACTIVE LEVER TARGET122 leads

↓ 60% advance(49 drop off)

💼Proposal Stage73 leads

↓ 28% advance(52 drop off)

🏆Closed Won ARR20 deals/mo

💡

The RevOps Recommendation

Focus your immediate SLA & enablement resources on MQL → SQL.

Even though top-of-funnel drop-offs seem huge in raw volume, losing deals at MQL → SQL represents the highest cumulative downstream revenue at risk ($31,243,968/yr). Fixing this stage yields 11.1% higher return than optimizing top of funnel alone.

Downstream Win Multiplier:7.6% of lost leads would have closed

Stage-by-Stage Revenue Breakdown

Quantifying lost volume and downstream revenue impact per transition.

ACV Model: $28,000 · Cycle: 75d

Stage	Volume Out	Conversion Rate	Leads Lost / Mo	Revenue at Risk / Mo
🎯MQL → SQL#1 Bottleneck	270	18%	-1.2k	$2,603,664
📋SQL → OpptyActive Lever	122→ 135	45%+5pp	-149	$698,544
💼Oppty → Proposal	73→ 81	60%	-49	$381,024
🏆Proposal → Close	20→ 23	28%	-52	$1,469,664