Articles
Practitioner-led articles on Martech, RevOps, SaaS growth systems, and AI in GTM. No fluff. No thought-leadership filler.
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CRM Data Modelling
Schema Design for Product-Led Growth: Mapping Users to Accounts
Mia Torres·10 min readJune 5, 2026
CRM Data ModellingThe Unified Account Record: Solving Parent-Child Hierarchy in Salesforce
Priya Mehta·11 min readApril 29, 2026
CRM Data ModellingArchitecting for Multi-Product SaaS: Cross-Sell Data Model Strategies
Priya Mehta·12 min readMarch 24, 2026
CRM Data ModellingThe Data Governance Framework: Who Owns what Field, and Why?
Israel Akinfenwa·9 min readMarch 13, 2026
CRM Data ModellingSystem of Record vs. System of Action: Where should your Data Live?
Mia Torres·9 min readFebruary 17, 2026
CRM Data ModellingHubSpot Custom Objects: When to Use Them and When to Walk Away
Priya Mehta·7 min readJanuary 30, 2026
CRM Data ModellingPrevention at Source: Automated De-duplication and Validation Frameworks
Chris Baird·11 min readDecember 19, 2025
CRM Data ModellingStandardizing Disqualification Reasons for Actionable Product Feedback
Alex Chen·8 min readNovember 21, 2025
CRM Data ModellingMapping the Customer Journey: A 12-Object Schema for Full Lifecycle View
Priya Mehta·13 min readNovember 21, 2025
CRM Data ModellingSystem of Record vs. System of Action: Where should your Data Live?
Mia Torres·9 min readNovember 11, 2025
CRM Data ModellingCRM Field De-cluttering: Safely Pruning 500+ Fields from a Legacy Instance
Israel Akinfenwa·10 min readNovember 7, 2025