Articles
Practitioner-led articles on Martech, RevOps, SaaS growth systems, and AI in GTM. No fluff. No thought-leadership filler.
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Demand Engineering & Growth
The Decline of Gated Content: Why your Whitepaper should be a Webpage
Israel Akinfenwa·8 min readApril 29, 2026
Demand Engineering & GrowthAutomated Ad-Spend Optimization: Using CRM Win-Rates for Bidding
Alex Chen·10 min readApril 29, 2026
Demand Engineering & GrowthThe 'Binge-Able' Content Funnel: Engineering Engagement for Demand
Chris Baird·11 min readApril 15, 2026
Demand Engineering & GrowthThe Dark Social Tracking Crisis: How to Measure what you Can't See
Israel Akinfenwa·11 min readApril 4, 2026
Demand Engineering & GrowthCommunity-Led Growth Architecture: Integrating Slack Signals into CRM
Chris Baird·12 min readJanuary 13, 2026
Demand Engineering & GrowthCommunity-Led Growth Architecture: Integrating Slack Signals into CRM
Chris Baird·12 min readJanuary 6, 2026
Demand Engineering & GrowthSEO for Humans, not LLMs: Recovering Traffic in the SGE Era
Mia Torres·9 min readDecember 23, 2025
Demand Engineering & GrowthThe Influencer-Led GTM: Scaling B2B through Creator Authority
Israel Akinfenwa·11 min readDecember 2, 2025
Demand Engineering & GrowthDemand Capture vs. Demand Creation: The 95/5 Split for Long-Term Growth
Israel Akinfenwa·9 min readNovember 28, 2025
Demand Engineering & GrowthEvent Marketing 2.0: Turning Field Events into Data-Driven Pipeline
Priya Mehta·13 min readNovember 25, 2025
Demand Engineering & GrowthLinkedIn Ads for High-ACV SaaS: Advanced Account-Level Strategy
Israel Akinfenwa·10 min readNovember 7, 2025