Articles
Practitioner-led articles on Martech, RevOps, SaaS growth systems, and AI in GTM. No fluff. No thought-leadership filler.
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Pipeline & Forecasting
Funnel Leakage Audit: Finding the $1M Gaps in the Customer Journey
Israel Akinfenwa·13 min readMay 29, 2026
Pipeline & ForecastingExpansion Revenue Forecasting: Predicting Upsell from Usage Signals
Alex Chen·10 min readMay 15, 2026
Pipeline & ForecastingPipeline Forecasting That CFOs Will Actually Trust
Israel Akinfenwa·6 min readMay 15, 2026
Pipeline & ForecastingWeighted vs. Unweighted Pipeline: Choosing the Right Metric for the Board
Israel Akinfenwa·7 min readMarch 24, 2026
Pipeline & ForecastingDynamic Probability Scoring: Moving Beyond Subjective Stage Weighting
Alex Chen·9 min readMarch 13, 2026
Pipeline & ForecastingPipeline Coverage Ratios: Data-Driven Targets for 2027 Goals
Alex Chen·8 min readFebruary 20, 2026
Pipeline & ForecastingThe 'Mid-Funnel Stall': Identifying and Fixing Deal Velocity Bottlenecks
Israel Akinfenwa·11 min readFebruary 13, 2026
Pipeline & ForecastingThe 'Closed-Lost' Goldmine: Systematizing the Automation-Driven Win-Back
Chris Baird·12 min readJanuary 13, 2026
Pipeline & ForecastingPrivacy-First Attribution: What Actually Works in 2026
Mia Torres·10 min readDecember 23, 2025
Pipeline & ForecastingSales Cycle Benchmarking: Mapping your Velocity against SaaS Leaders
Mia Torres·9 min readNovember 4, 2025