Articles
Practitioner-led articles on Martech, RevOps, SaaS growth systems, and AI in GTM. No fluff. No thought-leadership filler.
AllRevenue OperationsGTM Systems & ArchitecturePipeline & ForecastingAutomation & WorkflowsCRM Data ModellingDemand Engineering & Growth
Pipeline & Forecasting
Pipeline Forecasting That CFOs Will Actually Trust
Israel Akinfenwa·6 min readMay 15, 2026
Demand Engineering & GrowthThe 'Binge-Able' Content Funnel: Engineering Engagement for Demand
Chris Baird·11 min readApril 15, 2026
Pipeline & ForecastingWeighted vs. Unweighted Pipeline: Choosing the Right Metric for the Board
Israel Akinfenwa·7 min readMarch 24, 2026
Pipeline & ForecastingDynamic Probability Scoring: Moving Beyond Subjective Stage Weighting
Alex Chen·9 min readMarch 13, 2026
Revenue OperationsThe RevOps Audit: A 30-60-90 Day Framework for New Leaders
Israel Akinfenwa·12 min readJanuary 30, 2026