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Mia Torres's Articles

Practitioner-led articles on Martech, RevOps, SaaS growth systems, and AI in GTM. No fluff. No thought-leadership filler.

Revenue Operations

The Tri-State Lead Routing Model: Bridging the Gap Between MQL and SAL

Mia Torres·8 min readJune 19, 2026
CRM Data Modelling

Schema Design for Product-Led Growth: Mapping Users to Accounts

Mia Torres·10 min readJune 5, 2026
GTM Systems & Architecture

The Modular GTM Stack: Designing for Interchangeability and Scale

Mia Torres·10 min readMay 5, 2026
Automation & Workflows

Personalization at Scale: Using Dynamic Snippets for Human-Like Outreach

Mia Torres·11 min readApril 8, 2026
Automation & Workflows

The 'Invisible SDR': Using LLMs to Automate High-Value Meeting Bookings

Mia Torres·10 min readMarch 6, 2026
CRM Data Modelling

System of Record vs. System of Action: Where should your Data Live?

Mia Torres·9 min readFebruary 17, 2026
GTM Systems & Architecture

Evaluating AI Sales Tools: A Framework to Avoid 'Shiny Object Syndrome'

Mia Torres·10 min readJanuary 27, 2026
GTM Systems & Architecture

AI Lead Scoring vs. Rules-Based: A Head-to-Head in a Real GTM Stack

Mia Torres·8 min readJanuary 9, 2026
Demand Engineering & Growth

SEO for Humans, not LLMs: Recovering Traffic in the SGE Era

Mia Torres·9 min readDecember 23, 2025
Pipeline & Forecasting

Privacy-First Attribution: What Actually Works in 2026

Mia Torres·10 min readDecember 23, 2025
Revenue Operations

Account-Based GTM Architecture: Designing Systems for Orchestrated Plays

Mia Torres·10 min readNovember 25, 2025
CRM Data Modelling

System of Record vs. System of Action: Where should your Data Live?

Mia Torres·9 min readNovember 11, 2025
Automation & Workflows

Self-Healing Automations: Building Error Handling into GTM Workflows

Mia Torres·8 min readNovember 7, 2025
Pipeline & Forecasting

Sales Cycle Benchmarking: Mapping your Velocity against SaaS Leaders

Mia Torres·9 min readNovember 4, 2025