Alex Chen's Articles
Practitioner-led articles on Martech, RevOps, SaaS growth systems, and AI in GTM. No fluff. No thought-leadership filler.
AllRevenue OperationsGTM Systems & ArchitecturePipeline & ForecastingAutomation & WorkflowsCRM Data ModellingDemand Engineering & Growth
Pipeline & Forecasting
Expansion Revenue Forecasting: Predicting Upsell from Usage Signals
Alex Chen·10 min readMay 15, 2026
Demand Engineering & GrowthAutomated Ad-Spend Optimization: Using CRM Win-Rates for Bidding
Alex Chen·10 min readApril 29, 2026
Pipeline & ForecastingDynamic Probability Scoring: Moving Beyond Subjective Stage Weighting
Alex Chen·9 min readMarch 13, 2026
Pipeline & ForecastingPipeline Coverage Ratios: Data-Driven Targets for 2027 Goals
Alex Chen·8 min readFebruary 20, 2026
GTM Systems & ArchitectureSystem-Level Data Privacy: Building 'Cleanroom' Compliance into the Stack
Alex Chen·9 min readFebruary 17, 2026
CRM Data ModellingStandardizing Disqualification Reasons for Actionable Product Feedback
Alex Chen·8 min readNovember 21, 2025
Revenue OperationsThe Unified Funnel: Unifying Marketing, Sales, and CS Data Models for NRR
Alex Chen·11 min readNovember 21, 2025